Are you planning to start a blog but don’t know how to start it? Or is your blog not attracting desired traffic targets, making it difficult to monetize? Well, these are just some of the problems which almost every budding blogger faces as they come up.
With consistency, patience, and a little passion on your side, you can create the blog you always dreamt about.
Almost everyone wants to start making money from their blog immediately, which is a great mistake. The Holy Grail lies in first building your brand before you start monetizing it.
However, let us not put the cart before the horse. Below we are going to show you five golden tips you can use in order to increase your chances of creating a successful blog and making money from it.
1. Find Right Inspiration for Blog Topic
This is perhaps the most crucial step to create a new blog. There is no way you will be successful in writing about a topic that does not inspire you even if you think it can earn lots of money.
Creating a blog that reflects your passion and likings is the first step if you have dreams of monetizing in the future. Topics that you are passionate about can be derived from things as varied as your career, hobbies, or miscellaneous and specific topics.
Select your Niche
After you have come up with a topic that inspires you, try to narrow it down to a niche that you could possibly monetize. This should not be crowded but be popular enough to attract traffic.
If you are interested in travel articles, for example, you could write about traveling to specific areas of the world such as Hawaii or India. This ensures that you capture a certain demographic of readership that is specific to where they want to go.
Research your Niche and Market
The next step after this would be to visit blogs that offer a similar or related service to what you are trying to bring on board.
Reading a few blog posts that appear on top of the search engine ranking, will give you a good idea of the competition and public interest on the topic.
If you find that there aren’t any popular blogs on your topic, then it could mean that you chose too specific a niche. On the other hand, if you find that there are many popular blogs on your topic, you might find it hard to out-compete them. This may call for you to tweak your topic to another related subject.
Check & Verify Your Knowledge on the Topic
Before you can start off, however, it would be crucial to test how knowledgeable you are about the topic. This can be done in a pretty easy way. Take a blank sheet and start jotting down as many headlines as possible about your topic without referring to any source.
If you find that you can easily come up with at least thirty that fit the topic, then you are good to go; if not, you need to move to something elsewhere you are more knowledgeable.
2. Choosing the right Blogging Platform
After you have come up with a specific topic of discussion, it is time to decide on the blogging platform. There are typically two types of blogging platforms you can decide on; a free blogging service or the self-hosting of your blog.
Free Blogging Services
Free blogging services are what most new bloggers opt for. They are also indispensable for people who are not keen on paying for web hosting, aren’t familiar with web design, or just want to enjoy the stability and ease that come with the services.
Popular free blogging services include Google blogger, Wix, and wordpress.com. Some of these, however, have premium payment for services such as add-ons or themes in order to enhance the aesthetic appeal of your blog.
It is, however, important to note that most free blogging services have restrictions on how you can monetize your site and will expressly prohibit excessive affiliate links, banner ads, gambling, get rich quick schemes, pornography, and multi-level marketing.
Paid Blogging Services
Hosting your own blog is another option you should consider. Although it requires initial capital injection, it often proves to be worth full in the future. The first step in this involves purchasing your own domain name.
Thereafter you need to pay a certain monthly or annual fee to the hosting service so that they can keep your website available. The main advantages of hosting your blog through a paid service are greater customization options, direct access to information about your blog, and a greater leeway on how you monetize your blog.
3. Create Compelling Content
It is worth noting that no blog can become successful or popular without first creating easy to understand content and secondly without having a captivating interface.
Luckily it is possible to customize your blog to what you think will compel you and your readers to the blog. In case you are using a free service, this is possible with the myriad of free options and settings they have at your disposal.
However, if you are hosting your own blog, getting help from a person with web design experience is absolutely necessary. It is, however, possible to use software such as WordPress.org on your paid blog. This will offer you the same customizations and benefits available at the WordPress.com free services.
Content for Blog
Without any reasonable doubt, it has been proven that bloggers who write original content are more successful than those who spin and copy-paste work from other internet sources. Original content is such a rare commodity on the internet.
Make sure that you always come up with your own unique experience with the thing that you are writing about. For example, if you are writing a travel blog, it would be much better to write about your own adventures and tours complete with pictures and videos.
This is bound to sell much more than writing about generic topics and lifting copyright images right from the search engine. In case, you lack experience, knowledge, or time to write on the topic, you can simply outsource your blog article writing to platforms such as Apna Writer.
You can also create a loyal following by posting content that was not previously present online such as pre-20th-century artwork and books
Blog Posting Frequency
Finally, you cannot expect to post the article once in a while expect to make a decent earning from your blog. The key to blogging is consistency and prolificacy. You need to frequently create and post content on your blog so as to continuously keep your audience engaged.
New content not only attracts new readers to your blog but also enables you to keep a tight leash on your current audience without the risk of losing them to a more prolific competitor.
Always strive to write at least one article per week at the barest minimum. You can even consider using content writing services like Apna Writer to get content for your blog.
4. Marketing Your Blog
As a renowned marketer aptly put it; “The art of marketing is largely the art of brand building. When something is not a brand, it will be probably viewed as a commodity.” One cannot sit easily even after they have followed the above steps if they have any dreams of monetizing their blogs.
While it is true that a blog offering quality content is sure to attract traffic eventually, this can take too long if not marketed properly. Moreover increased traffic created after marketing leads to more traffic from the normal channels.
Choosing Right Keywords
Choosing the right Keywords is the first step for the successful self-marketing of your blog. Keywords refer to specific words that relate to the topic of your blog. Keywords are what most readers will type in their search engines when they are looking for content like yours. You should choose only relevant keywords that people are likely to search frequently since these will increase your blog’s visibility, attract more readers, and lead them to advertisements that they are more likely to click.
Search Engine Optimization
You probably have come across a term known as search engine optimization or SEO. This refers to the art of using and placing keywords at the right density and place so as to optimize the chances that your blog comes out top when that keyword is searched in a search engine.
Some of the ways that you can better optimize your keywords include; fixing them on the main title or subsection headers, on the first few sentences that introduce your article, and in the links.
Another effective way would be embedding them into your blog’s URL as opposed to using the date it was posted. You should always strive to make keywords as descriptive as possible in order to attract the right audience and increase your rankings.
The tagging function on most blog software is an important place to add targeted keywords. It should be used as frequently and accurately as possible. For more details on SEO optimization read the article: 8 Golden Tips for High SEO Ranking in Google
Using Social Media Platforms
The power of social media in the 21st century cannot be underestimated. Social media platforms have gained a massive following and succeeded in building previous unknown brands into what they are today.
This is why you should strive to harness the power of social media to grow your nascent blog brand. Albeit you should do this with a great sense of responsibility and care so that it may not backfire on you.
Make sure that you make frequent updates on Twitter, Facebook, and other relevant social media sites so that you can get the best results.
Additionally, it would be wise for you to post relevant links on blogging communities’ forums and comments. This always works with blogging communities that match your readership as it raises traffic to your site and improves your search engine ranking.
Backlinks for your Blog
Another innovative way to market your blog would be to contact other established bloggers who post related content to yours and ask them to crosslink with you.
Make sure that you target established bloggers who boast of a massive following since they are much more likely to boost yours as well.
If you have problems finding such bloggers you could try finding them on social media and blogging forums. When using a free hosting service, however, it would be important to note that excessive cross-linking could lead to your account getting closed down due to violating their terms of service.
Advertising on Paid Platforms
If you are looking to earn an audience for a fee then you could try marketing your blog via paid advertisements.
Becoming an advertiser on Google AdSense, adding your blog on Mix, and creating your own paid adverts on Facebook can be a great way to market your own blog at a fee. Indeed this is one of the fastest ways to gain a massive audience to your nascent blog.
Creating Viral Content
Finally, you could try to go viral with your content. While it is not guaranteed that you will succeed in doing this, you could try using a funny image or video that is easily shared in order to market your content.
In case you succeed in staying above the pack that is doing the same then you can be guaranteed a massive influx of people visiting your blog. And, if you need any help with the content for your blog then you can query us for Content writing services.
5. Monetize your Blog
There are various ways to monetize your blog once it reaches the required amount of traffic and readership. This is because without having a constant stream of traffic coming into your blog, your hopes of making money are utterly hopeless.
The first and basic way of monetizing your blog would be via contextual ads such as Google AdSense, WordAds as well as other contextual ad services.
The more readers click on the ads on your blog, the more advertisers get to pay you. In case you face issues regarding getting approved by Google AdSense, then you could try some Google AdSense alternatives such as BuySellAds, Chitika, Infolinks, BlogAds, and Media.net.
Creating an Online Store
If you are a blogger who specializes in art and craft, creating an online store via Etsy would be a great step in introducing your products to the world. While you definitely don’t need to sell an item to make money on your blog, if it fits your blog then you should definitely give it a go.
Preferably you should include a PayPal button for quick safe purchases since most buyers nowadays prefer not to divulge their credit card information online.
Collecting Funds for Your cause
In case you run a blog that specializes in providing free assistance, services, and advice to those who can’t afford it, then it would be a good idea to monetize your blog by providing a PayPal button that your readership can use to donate to your cause.
Finally, the last way you could monetize your blog is by joining an affiliate program. Affiliate programs involve providing links to a company’s product where you are paid a commission after a customer purchases the specific product.
In other words, you are actually doing a sort of sales marketing for the selling company.
Different major online stores such as eBay, Alibaba, and Amazon offer lucrative affiliate programs you can easily join. You can also find other companies offering affiliate marketing by looking them up on an affiliate directory such as ClickBank. For successful affiliate marketing, however, make sure to follow the following simple tips:
Always sell products that everyone who reads your blog can afford to buy as opposed to selling only those designed to specific groups of people. For example, if you are talking about smartphones, it would be wiser to recommend mid-level budget devices as opposed to much more expensive flagship devices.
Try to choose the affiliate programs that give recurring commission & have less competition. This will ensure high returns for your work. For example, if you join the referral program of content-kart, you can get a recurring commission for 9 months. That implies, if you join one customer, whenever he purchases in the first 9 months, you get your commission.
It is important that your readers know that you are an affiliate and that you get paid for advertising products to them. This is to dispel any confusion among readers who might think that you are advertising the product voluntarily or as a hobby.
Do not be overly marketing or dishonest when selling a product as an affiliate. Preferably you should always recommend products that you have actually personally tried out and enjoyed. Give honest reviews that include what you did not like about the product since this looks more believable and less biased.
If you are however using a free hosting service such as Google Blogger, it is important to know and understand their affiliate policies, so as not to risk getting punished for your lack of knowledge.