Copywriting vs. Content Writing – What Is the Difference?

Are you a business looking for a writer to fulfill your content needs?

Or a freelancer getting into the writing business?

If yes, We are sure that you must be aware of the terms of content writing and copywriting.

But what exactly do they mean?

Also, some of you might be having this question running in your minds:

Is content writing the same as copywriting?

Who cares?

We know that you are about to say this. But there is a difference between these two terms. And, it is very important for a business owner and a freelancer to know what is that difference.

Unless you’re dealing with a professional writer with years of experience, a copywriter is dramatically different from a content writer.

Well, yes,  both of these practices involve writing.

But their focus is on getting different results.

A copywriter uses words to influence a reader’s emotions and convince them into taking actions like:

  • Clicking on the ‘buy’ button
  • Getting them to download your offers
  • Engaging with your business on social media

Whereas a content writer has to deal with the content that is meant to inform, educate, and entertain the users.

Content writers are meant for tasks like:

  • Writing blog posts that are SEO optimized
  • Creating highly-engaging social media posts
  • Writing ebooks
  • Crafting white papers, etc.

Now that we are settled with the differences, we recommend the right mix of both to grow your business.

But if you want to start with one, what will you focus on first?

Content Writing or Copywriting?

No matter which one you choose we at Apna Writer provide both the content writing and copywriting services. And, you will never have to worry about managing the writers as it is a fully managed writing solution.

You just have to share your ideas with our team and leave everything else on us. You can know more about our work process through our About Us page.

And, if you are still confused about choosing one then do give us a call. Our team would surely help you in choosing the right path for your content marketing journey.

See you on the other side.

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