Are you tired of your under-performing marketing campaigns?
Are your customers not purchasing your products or services, no matter how you try to market?
Where do you think lies the mistake?
Well, we feel that you are missing this one important thing: right customer targeting. For your business to be successful, you should know every single detail about your customers.
Who they are? What do they need? Why do they need to become your customer?
But how do you get answers to all the above questions?
By creating a Buyer’s Persona!
A buyer’s persona is the fictional representation of your ideal audience. This fictional representation helps you characterize your real customers.
So, ready to create your own buyer’s persona?
Follow these 4 easy steps to create one for you:
1. Thoroughly Research Your Audience
It’s time to put the real-world data to good use and write down everything you know about your audience.
This includes their information like age, location, interests, relationship status, spending habits, online behavior, etc.
The more the information, the better it can be of help to your business.
2. Find Out Their Pain Points
The next thing you need to do is to list down the potential problems your average customer faces.
This could be something like their financial status, problems related to their age, work, health, etc, i.e. the hurdles they face in everyday life.
For our target audience, the pain point is that it takes too much time for them to handle the writers. They need a simple and effective solution to get quality content without hurting their pockets.
This is what Apna Writer works for as we offer fully managed content writing services to our clients. We have got professional content writers having years of expertise and can help our target audience in every possible way.
Find the pain point of your target audience and move through the tips to know further.
3. List Down Their Goals
So what is that your customers want to achieve in their lives?
What motivates them to get up every day and cross all the hurdles you identified in the point above?
List down their goals and proceed to the next step. Not just for the buyer’s persona but before starting anything, you need to have enough knowledge about the goals.
This way you will be able to plan things well as planning is a never-ending process.
4. Time To Offer Solutions
Done with writing down your customers’ pains and goals?
Finally, it’s your turn to explain to your customers how your products and services can help them to overcome their hurdles. Now that you are ready with everything you need to implement it in your campaigns.
And, wait for the magic to happen.
Have you ever created a buyer persona for your business?