Do you want to level up your content marketing strategy?
Are you thinking of publishing long-form content for your audience?
Well, there are two primary weapons available with you to go all out with.
𝙀𝙗𝙤𝙤𝙠𝙨 𝙖𝙣𝙙 𝙒𝙝𝙞𝙩𝙚 𝙥𝙖𝙥𝙚𝙧𝙨.
But which one is the best for your target audience?
Which one can have a greater impact on your overall business?
Well, both these content formats have immense importance and are considered as a ‘level up’ when compared to your usual blog post.
But there are a few key differences that can help you understand which one suits your business the best. Let us read a few points on Ebooks vs White Papers below:
𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 N𝗼. 𝟭 – 𝗣𝘂𝗿𝗽𝗼𝘀𝗲
White papers are direct. They are used to address a specific topic or a problem and then provide a tangible solution.
While on the other hand, an ebook can talk about a broad topic and cover it in detail. It is usually made more simple and easy to understand for casual readers.
𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 N𝗼. 𝟮 – 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲
Talking about casual readers, the target audience is the next significant difference between the two.
Whitepapers are used to target a niche-specific audience, people who are already aware of the topic and who are in the ‘decision’ stage of their buyer journey.
Whereas ebooks are used for a large mass of people, generally who is not an avid reader. It’s mostly used in the ‘awareness’ stage of the buyer’s journey, ideal for lead generation.
𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 N𝗼. 𝟯 – 𝗦𝘁𝘆𝗹𝗲
Both these long formats have different styles and tones of writing.
White papers are well researched and have a professional tone to them. You can’t be casual with white papers.
On the contrary, ebooks have a more casual tone and are written keeping a broad set audience in mind, such that they are easy to go through and understand. They are mostly made engaging and simple.
Now that you know the difference between ebooks and white papers, you can decide based on the three factors mentioned above.
Also, depending upon the stage of business you want to use content marketing for, you can choose one or the other, or both.
But no matter which one you choose, you need professional content writers to craft these mighty long content assets for your business. And, we at Apna Writer, create content both for Ebooks and White Papers.
Isn’t that great?
Head over to the service pages and download the content samples. If you are satisfied with the quality, place your order or connect with our team to get a custom quote.