95% of shoppers read online reviews before making a purchase, as per PowerReviews.
In fact, 72% of shoppers don’t take action until they’ve read reviews and 97% of buyers say reviews influence their purchase decisions.
With stats like those, it’s pretty clear that online reviews can be the deciding factor between a customer buying a product or skipping it in favor of another.
While writing one, you need to keep in mind all the tiny details of the product because if you miss something important, it can completely affect the buying decision of the customer.
So keep in mind the following tips while drafting a product review article:
Tip 1: Be Honest and Objective
First things first:
If you’re going to write reviews, you can’t write to them for convincing people how great the products you sell are.
You need to be honest and objective while reviewing them. Remember: People trust reviews, they don’t trust salespeople.
So don’t break that trust.
Tip 2: Know the Product Thoroughly
If you’re already an expert on the product, fantastic. Writing the review should be a piece of cake for you.
If you’re not as familiar, you need to get familiar with and research everything related to the product. It is only by doing that can you write a powerful review that will be helpful for the audience.
Tip 3: Eliminate Objections
Review articles are about the buyer, not about you. Put yourself in their shoes.
You’re trying to help people make the right purchase with your review. So, answer questions that the audience might have before they buy the product.
If you convince them with your answers, they’ll reward you by buying using your links.
Tip 4: Have a Final Verdict
Like it or not, to make a truly impactful review, you need to have a final verdict.
Whether your conclusion is based on numbers, stars, or colors, people want to know the conclusion of your research.
So make sure to add one.
Now that you have some ideas for how to pen down a perfect product review, the only step left is to start writing them.