Imagine you want to buy a phone from Amazon.
You hover the search column, type in your request, and you are flooded with different options.
You click one of the most alluring ones and scroll to know more about apart from its looks.
And BOOM!
Nothing.
There’s no description of the product, you don’t know
- Its features
- If it’s worth its price
- If it’s better than your previous phone!
Your whole user experience is ruined.
Will you ever buy that product?
Of course, you won’t. Nobody will. This is the effect on buying decisions product descriptions can make. And the same goes for your target audience.
So, if you want to:
- Increase your product sales, and
- Skyrocket your profits
You must have well-written and detailed descriptions on your site for all your products.
Still not convinced?
Check out the 4 core reasons why product descriptions are more than just describing products:
1. They Enhance Customer Experience
Product descriptions make your site look professional while also describing the package contents.
They enhance the customer experience by answering relevant questions regarding the product, in the target audience’s minds like:
- Size
- Pattern
- Design
- Price
- Brand
- Warranty
- What problem it solves
- How will the customer benefit from the product, etc
Learning about this information will help eliminate objections in your target audience’s minds, and hence they will be able to make a well-informed decision.
2. They Help You Beat Competition
Every product is unique in itself.
And if your product has a USP that your competitors don’t, make sure to point that out in your description.
That way you’ll position your product better and this will help you generate more sales.
3. They Help Entice More Customers
A well-written product description will end up enticing your website visitors to place an order NOW, not later.
Better product descriptions help grab customer’s attention and make them want to buy the product right away.
4. They Help You Get Targeted Traffic
Just like other content on your website, product descriptions will be indexed by search engines.
This way you can get highly targeted traffic with high buyer intent from your search.
So make sure to make your product descriptions descriptive and not just a two-line vague description of the product.
Now that you know how important product descriptions are, give detailed thought while writing one for each of your products.
