Quick Tips for Writing an Effective Press Release

One thing that will never fade away in this world is the human desire for news.

People are curious and eager.

They want to know stuff.

And being a business owner, you should keep your audience updated with all the latest news about your organization.

Want to know the best way to do that?

Press Releases.

They are an ideal and easy way to get the word out about your business’s announcement, whether it’s:

  • A building project
  • An upcoming event
  • An important transaction
  • A new hire, or
  • A promotion

If a release is engaging enough, it can do the following for your business:

  • generate social signals while creating the necessary hype around your brand
  • direct targeted and organic traffic back to a website, and
  • create journalistic interest abroad.

Now, how can you make simple news more engaging?

Well, putting together a press release need not be a frightening experience.

Here are some quick tips to write an engaging press release:

Tip 1: Write a Good Headline

You want your press release to stand out from the crowd, so you need a catchy but informative headline. Keep your headline to less than six words.

You can always add a subhead and make sure it contains the most important piece of information. We at Apna Writer keep this point in mind while writing Press Releases for our clients.

If you want someone to write your Press Release then you can go through our Press Release Writing Service. It takes just three easy steps to order content from Apna Writer.

Tip 2: Remember the Five W’s

If you want to increase the effectiveness of your press release, you need to answer all the 5 W’s in it:

  • What
  • When
  • Who
  • Where, and
  • Why

What is happening?

Where and when?

Why is it happening?

Who’s involved?

A good press release must include all this information.


Let’s move on to our next tip that is again an important tip to follow. It is about the structure of your Press Release. Want to know more about it? Keep reading till the end!

Tip 3: Properly Structured & Easy to Understand

Format it properly. Keep Sentences Short and Simple. Add Bullet Points.

Don’t use jargon or terms that the average person wouldn’t understand.

Focus only on Facts and Information.

Ready to write your first press release?

We know how excited you are for applying these tips in your content creation journey. And, if you don’t have a team of writers at your hand then don’t worry, Apna Writer is here at your service. Just connect with our team and let us know your content requirements.

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