Since its introduction, Artificial Intelligence has transformed most business sectors, making task completion quicker and human lives more manageable.
From hospitality to healthcare, from advertisement to gaming, you pick out any industry, and you’ll find AI’s impact on these sectors. And if we talk about the content writing industry, there’s no holding back the influx of AI technology in the industry.
Artificial Intelligence (AI) broadly refers to any human-like behavior displayed by a machine.
But how can it impact the content writing industry?
It requires complete human intelligence, focus, and creativity to create content, isn’t it?
AI content writing tools are how AI can be linked with the content writing industry. Also, in this post, we’ll find out whether you should rely on AI tools to assist your content writing work or not?
So without further ado, let’s get the learning started.
How Are AI And Content Writing Related?
Using AI to produce digital content is not new. For years, businesses have relied on technology to create financial reports, product or service descriptions, and data insights.
Not only that, marketers use AI to conduct competitive analysis or assess content optimization. It can even generate social media, email, personalized messaging, and more.
But what about hardcore content writing tasks like blog articles, essays, eBooks, or any other content form?
Advanced and latest AI-powered content writing tools also have you covered with that. AI can also assist you in creating articles and online content by analyzing a topic and coming up with related information and keywords that need to be included.
AI can draft sentences and paragraphs that editors can review and finalize.
One standard model used by these AI content writing tools is a Generative Pre-trained Transformer (GPT-3), which came out in 2020 from open AI. GPT-3 generates human language using deep learning.
Not only that, online platforms like HyperWriter integrated this technology to deliver content to companies.
Cool, isn’t it?
Let’s dive a bit deeper to understand the nitty-gritty about AI in content writing.
What Do You Mean By AI For Content Writing?
Put it simply, AI tools can create content just like humans, and that too, even in long formats.
Want to know what made all this possible?
If we boil down AI for content writing, it comes down to deep learning and Natural Language Processing (NLP). Now, what are these, you may ask.
Deep learning works like a human brain during content creation, and NLP uses and examines the language like any other human.
These two core technology sets create AI content writing tools, which are then used to create high-quality content pieces to achieve their desired outcomes.
But are these tools good? If yes, then can they replace content writers?
Are AI Content Writing Tools Any Good?
Being a content writing agency, Apna Writer has tried its hands on these tools, and here’s what we think:
AI content writing tools can never replace experienced content writers’ work. Instead, AI content writing tools are much better for editing gizmos. The reason is that these tools focus only on the words, not the idea or the story, which results in a lack of meaning or feelings.
AI is fundamentally using machine learning or codes to comprehend, learn, and perform tasks without the need for actual human assistance.
AI writing tools carry the same process but emphasize machine-generated content only for blog posts, articles, and a few other types of content.
Tools that we have used and experimented with are:
- Text Blaze
There are many more flooding the online market space these days. But all these tools have their upsides and downsides. Let’s go through that.
Advantages of Using AI Content
When content is generated for you by AI, it takes less time to create. AI can make suggestions that help with writer’s block so that everything gets done faster.
Better Quality Control
AI will correct mistakes so that there’s not much to edit or fix before posting the content. AI can also predict what you’re writing, perhaps even phrasing it better than you could have said it.
With faster, higher-quality content available, marketers can post more content than before. And with more range comes more opportunities to connect with new audiences.
Disadvantages of using AI content
1. Lacks An Understanding of Human Behavior
Artificial Intelligence can yield impressive results regarding quantity, but the content generated can lack a shared sense of human behavior. The algorithms can put 2+2 together factually but invariably lacks the sense of emotion that good emotive content requires.
2. Black And White Cannot Do Gray
It can tell you what is good or bad, but it can’t tell you the gray areas. It lacks the judgment to give an opinion on products or items one can not provide a definitive answer on. A human content expert can only tackle such gray areas.
3. It Cannot Come Up With New Ideas And Lacks Common Sense
Content created by Artificial Intelligence is based on existing data and facts. It can’t think up new and fresh ideas. It works around the data it has accumulated and its fed information.
4. Context And Depth Goes Down
AI-generated content lacks a dynamic quality. While the content will read great and be churned in massive numbers, the content can’t empathize or go in-depth into a conversation. It can only opine and talk about the narratives at once.
5. Human Articles Are Easily Distinguishable In a Flood of AI Content
No matter how extraordinary the learning of machines is through structured data, the fact is that machine-generated content can’t be subjective and lacks the art of giving opinions. While a machine can talk about the look and features like a pro, it can’t raise an argument or convey an idea on a subject or product.
From our experience, the disadvantages outweigh the advantages of these AI content writing tools. But what should you do? Completely neglect them, or are they ideal to be included in your writing arena?
Will AI Tools Work For You?
Undoubtedly, AI content writing tools are a great addition to your content creation workforce. But the answer to the question “Should we rely on Artificial Intelligence for content creation?” is simply “No.”
As stated above, they are good for editing but never a replacement to create content masterpieces. Though the application of AI to generate content is the next big thing, this does not mean human content expertise will no longer be needed.
We at Apna Writer have been using a blend of technology and human intelligence to craft excellent content copies in multiple formats. This allows us to deliver excellent content writing services in Bangalore, Mumbai, Noida, and other major cities.
And we don’t think that we can produce the same quality if we only rely on technology over humans.
Frequently Asked Questions
Can AI writing tools write blog posts?
Yes, AI writing tools can write blog posts.
What are the best AI writing tools?
Article Forge, Rytr, and Jarvis are some of the best AI writing tools.
Can AI replace content writers?
AI is not likely to ever fully replace content writers, but it can be a versatile resource to speed up the creation process.