A blog is the most valuable asset of a company’s marketing department. It’s like a huge display window for your business, where you advertise all your shiny stuff, promotions, and giveaways.
And at the same time, it gives you access to millions of potential clients. Typically, a blog is useful to build trust, inform customers of new things, generate leads, and build brand awareness.
The main reason for running a blog is improving your Google ranking. But that depends on your consistency, quality, and relevance. So, if you are slacking on blogging, you’re missing out big time. However, creating blog articles needs some skills and experience, but do not let that get in your way. Use these top seven tips and tricks to create killer blog articles.
Pick a topic that can impress your audience
Knowing your audience helps you meet their expectations, but it needs thorough research. Start by using keyword research tools. They can help you get a rough idea of what the readers in your niche expect from you. Using this information, you can go ahead and start the content creation process.
Prepare a layout for the blog article
A layout is the skeleton of the article. You have to admit that writing a blog post can be time-consuming, especially if you are not organized. This plan helps you keep the text relevant to your topic and aligns your thoughts in order. Besides, a layout dramatically reduces the time used in creating a piece. So, use those points as subheadings and write short paragraphs to support them.
Introduce your topic – make it captivating
Ever wondered what causes a tremendous bounce rate? The sure answer is your intro. Though it is a hit or miss thing, you should try to capture the reader’s interest by answering this question, “is this article worth my 10 minutes?” Once you “convince” the reader that it’s worth their time, you have won half the battle.
Readers are scanners – be prepared
Hate to burst your bubble, but readers tend to scan through an article rather than reading the whole text. Therefore, if you put enough effort into writing the title, subheadings, and the first sentences of each paragraph, you will have excellent results. A sure way of confirming this is by analyzing how long the visitors stay on the site.
Include a call to action at the end
A blog article is not complete until you include a call to action. This part is where you can inform the reader about your new eBook, service, product, and more. However, be sure not to bore your readers by making it too long. And use freebies and discounts to get their attention.
Write a compelling title
A title can make or break your blog article. It is the first thing that readers see when you share on social media or when they search on Google. And it should be the last thing you write after creating the write-up. People tend to love lists, so using numerals in the headlines should do the trick. A good example is “7 Tips on How to Write a Blog Article” – yes, the title of this article. Also include the keyword, in this case, it is “blog article.”
Edit your article
Remember that you are an expert, so people expect a smooth and informative article. Grammar mistakes, passive voice, and awkward sentences will kill your writing efforts. Luckily, there are editing tools to help you eliminate them quickly. Some are free, while others have paid options. But whatever you do, ace this step.
If you implement these tips, you’re well on your way to successful blogging. But as a newbie, you are advised to find a professional editor to nature your writing skills. The good thing about proofreaders is that they tell you what you need to change or maintain in your writing. Otherwise, write consistently, and your skills will grow exponentially.
You can also go through our service section and order blog articles for your blogs.